Be Shampoo

Gently cleanses the scalp and hair, leading to beautiful hair

This shampoo gently cleanses the scalp and hair with a rich lather, offering a skincare-like experience. It uses cleansing agents that are ideal for those with sensitive scalps or concerns about dryness-induced itching. Formulated with moisturizing organic jojoba oil*1 and argan oil*2, along with plant-based ingredients that protect the scalp and hair from dryness. When used with the treatment, it leaves hair smooth to the touch. Envelop yourself in the refreshing scent of Be's unique organic essential oil blend for a blissful bath time.

Based on cocoyl glutamic acid 2Na, a mild, naturally derived amino acid-based cleansing ingredient, it uses high-quality herbs from Ochiai Herb Garden. The eco-friendly formula is designed for the whole family to use together.

*1 Jojoba Seed Oil (Moisturizing Ingredient)
*2 Argania Spinosa Kernel Oil (Moisturizing Ingredient)

Be Original Fermented Ingredients and Unique Essential Oil Blend

Formulated with an organic original fermented extract made by fermenting organic domestically grown Japanese mugwort fruit and rice: (Aspergillus/Saccharomyces)/(Mugwort Fruit/Rice) Fermented Extract (Skin Conditioning Ingredient). Rich in amino acids, it refines the texture of the scalp and leads to healthy hair.
The refreshing scent that makes you want to welcome the beginning and end of each day with its fragrance is Be's unique organic essential oil blend based on lavender, rosemary, and bergamot.

Plant Extracts (Moisturizing and Skin Conditioning Ingredients)

Aloe vera juice, tea leaf extract, sage leaf extract, rosemary leaf extract, and cica flower/leaf/stem extract are included as moisturizing ingredients. They gently condition the skin while moisturizing, leaving hair clean and hydrated.

Strict Organic Certification

95% of ingredients are naturally derived
10% of ingredients are organic
ECOCERT COSMOS Certified

Commitment to Additive-Free

• Silicone-Free
• Mineral Oil-Free
• Petroleum-Based Surfactant-Free
• Synthetic Fragrance-Free
• UV Absorber-Free
• Paraben-Free
• Phenoxyethanol-Free

Commitment to Eco-Friendly Packaging

Made from mechanically recycled PET.
Bottles are regenerated from used PET bottles with environmental impact in mind.

Commitment to Made in Japan

All raw materials and packaging materials are sourced, and the manufacturing process is conducted in Japan.
This reduces environmental impact and leads to a reduction in greenhouse gas emissions associated with transportation.

IngredientsWater, Aloe Vera Juice*, Cocoyl Glutamic Acid 2Na, Cocamidopropyl Betaine, Pentylene Glycol, Polyglyceryl-10 Laurate, Glycerin, Propanediol, Sodium Cocoyl Glutamate, Tea Leaf Extract*, Sage Leaf Extract, Rosemary Leaf Extract*, Cica Flower/Leaf/Stem Extract*, Jojoba Seed Oil*, Argania Spinosa Kernel Oil*, (Aspergillus/Saccharomyces)/(Mugwort Fruit/Rice) Fermented Extract**, Ethanol, Sodium PCA, Caprylic Acid Glyceryl, Xanthan Gum, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Tremella Fuciformis Polysaccharide, Hippophae Rhamnoides Fruit Oil*, Sodium Phytate, Bergamot Fruit Oil*, Lavender Oil*, Rosemary Leaf Oil*