Be UV Day Cream

A gentle formula you'll want to use every day, just like a skincare base.
While offering excellent functionality with SPF50+ PA++++ and ★★ water resistance, it features an environmentally conscious formula that can be used in the oceans of Hawaii and Palau.

A UV day cream made with 100% naturally derived ingredients that achieves the highest possible triple rating* for sun protection. While protecting against damage from UV rays and blue light, it moisturizes with carefully selected beauty ingredients (skin conditioning and moisturizing), blocks UV rays, and protects against dryness caused by the outdoors. It blends smoothly and comfortably into the skin, leaving a subtle tone-up finish.

With a texture that leaves no residue or white cast, it can also be used as a makeup base, while its two-star water resistance ensures it stays on. Combining functionality with skin comfort, this UV day cream is easy to use and features a sustainable formula designed to protect the ocean environment, fulfilling the Be ideal approach. We aimed to create a sunscreen that is gentle on the earth and your skin, and one you'll never want to let go of.The relaxing base scent of lavender, rosemary, and bergamot is Be's original blend.
*Highest rating in Japan

Four carefully crafted points

Point 1　

Excellent functionality achieving the highest possible triple rating* (SPF50+, PA++++, and ★★ water resistance).

UV rays that reach the skin surface and damage the epidermis / UV-A, which reaches the dermis and damages the skin, causing wrinkles and sagging, and water resistance (waterproof) ratings. These three achieve the highest level of functionality in Japan.

Point 2

100% naturally derived, with an abundance of plant-derived extracts to moisturize while blocking UV rays

Obtaining the Ecocert COSMOS certification, which is considered strict even worldwide, it uses 100% naturally derived ingredients, with 20% organic ingredients, incorporating an abundance of the earth's blessings.
 

Point 3

83.9% blue light blocking rate. A barrier for modern skin concerns.

It uses a formula with algae-derived carotenoids to block blue light, which affects the skin's barrier function. Designed for daily use all season long, whether at work, outdoors, or at home.
 

Point 4

Earth-friendly. A formula designed with consideration for the sustainable ocean environment.

By using natural UV reflectors such as zinc oxide, Be's UV day cream can be used on some beaches worldwide where sunscreen regulations are in place. (As of January 2024, the U.S. state of Hawaii and Palau)
 

15 plant-derived beauty ingredients (skin conditioning and moisturizing)

Carefully selected plant-derived ingredients that lead to moisturized skin.
Aloe vera juice, Centella asiatica flower/leaf/stem extract, tea leaf extract, heliotropin flower extract, verbena flower/leaf/stem extract, peppermint leaf extract, lantana flower/leaf/stem extract, helichrysum flower/leaf/stem extract, veronica officinalis flower/leaf/stem extract, lemon balm leaf extract, sage leaf extract, rosemary leaf extract, European raspberry seed oil, cranberry seed oil
 

Original fermented ingredient extract:
(Aspergillus/Saccharomyces)/(Mulberry fruit/Rice) fermented extract

An organic original ingredient rich in amino acids, made by fermenting domestically grown mulberry fruit (mulberry) and rice bran, the same as in the skincare series. It refines skin texture and leads to a brighter impression.

Sustainable raw materials certified by strict organic standards

100% naturally derived ingredients, 20% organic ingredients, Ecocert COSMOS certification
We want to take action against soil, ocean, and climate change. With this in mind, Be uses domestically grown organic ingredients that meet COSMOS Organic standards. Protecting the soil through regenerative farming also leads to protecting the ocean. By using domestically sourced ingredients as much as possible, we ensure traceability and also contribute to reducing CO2 emissions from transportation and storage.

Efforts to reduce environmental impact

Some raw materials, packaging materials, and manufacturing processes are Made in Japan. This reduces environmental impact and leads to a reduction in greenhouse gas emissions associated with transportation.

Commitment to 10 free claims

・UV absorber-free
・Non-nano material
・Petroleum-based surfactant-free
・Mineral oil-free
・Silicone-free
・Asbestos-free
・Synthetic colorant-free
・Synthetic preservative-free
・Synthetic fragrance-free
・Animal-derived ingredient-free

Commitment to environmentally friendly packaging

The cosmetic box uses recycled paper meeting FSC certification standards.

Directions for Use

Shake well before use. Take an appropriate amount in your hand and blend into your skin.
Reapply if wet with sweat or after wiping with a towel.
If the amount is too small, sufficient sun protection will not be achieved.
Be careful not to get it directly on clothing, and wear clothing after it has dried.
To remove, wash thoroughly with your usual facial cleanser or full-body cleanser.
Always close the cap after use.